Become a Wisconsin Dealer
Every work truck sold in Wisconsin leaves the lot with an unlocked fuel cap. That is a product gap you can fill on day one — no competing product, no franchise fee, and a patent-pending item your customers cannot buy anywhere else.
Wholesale Margin
Real dealer pricing with enforced MAP.
Low Opening Order
Start with a display and a mixed case.
Repeat Attach
Sells with every service body and upfit.
Why Wisconsin Works
Wisconsin's fleet base is concentrated in agriculture and equipment hauling, municipal and public works, construction and general contracting — industries that run diesel chassis cabs and park them outside. Every one of those trucks is a unit sale, and every service body you sell is an attach.
Milwaukee
Metro fleet density — contractors, municipal yards, and upfit shops.
Madison
Metro fleet density — contractors, municipal yards, and upfit shops.
Green Bay
Metro fleet density — contractors, municipal yards, and upfit shops.
Kenosha
Metro fleet density — contractors, municipal yards, and upfit shops.
Dealer Questions
Are territories still open in Wisconsin?
Yes — we are actively signing dealers across Wisconsin, including Milwaukee, Madison, Green Bay, Kenosha. Territory is assigned on a first-qualified basis.
Is there a franchise fee or annual minimum?
No franchise fee. No annual minimum. You buy at wholesale and set your own retail within our published MAP policy.
What kind of business is a good fit?
Truck equipment dealers, service body upfitters, fleet parts suppliers, commercial truck dealerships, and shops serving agriculture and equipment hauling, municipal and public works, construction and general contracting in Wisconsin.
What is the opening order?
Small. Most new dealers start with a display unit and a case of mixed sizes. We would rather you turn inventory than sit on it.
Do you protect dealer pricing?
Yes. We publish and enforce a minimum advertised price so you are not undercut online.