Become a New Mexico Dealer
Every work truck sold in New Mexico leaves the lot with an unlocked fuel cap. That is a product gap you can fill on day one — no competing product, no franchise fee, and a patent-pending item your customers cannot buy anywhere else.
Wholesale Margin
Real dealer pricing with enforced MAP.
Low Opening Order
Start with a display and a mixed case.
Repeat Attach
Sells with every service body and upfit.
Why New Mexico Works
New Mexico's fleet base is concentrated in oil, gas, and pipeline, construction and general contracting, utility and line work — industries that run diesel chassis cabs and park them outside. Every one of those trucks is a unit sale, and every service body you sell is an attach.
Albuquerque
Metro fleet density — contractors, municipal yards, and upfit shops.
Las Cruces
Metro fleet density — contractors, municipal yards, and upfit shops.
Rio Rancho
Metro fleet density — contractors, municipal yards, and upfit shops.
Santa Fe
Metro fleet density — contractors, municipal yards, and upfit shops.
Dealer Questions
Are territories still open in New Mexico?
Yes — we are actively signing dealers across New Mexico, including Albuquerque, Las Cruces, Rio Rancho, Santa Fe. Territory is assigned on a first-qualified basis.
Is there a franchise fee or annual minimum?
No franchise fee. No annual minimum. You buy at wholesale and set your own retail within our published MAP policy.
What kind of business is a good fit?
Truck equipment dealers, service body upfitters, fleet parts suppliers, commercial truck dealerships, and shops serving oil, gas, and pipeline, construction and general contracting, utility and line work in New Mexico.
What is the opening order?
Small. Most new dealers start with a display unit and a case of mixed sizes. We would rather you turn inventory than sit on it.
Do you protect dealer pricing?
Yes. We publish and enforce a minimum advertised price so you are not undercut online.