Become a Minnesota Dealer
Every work truck sold in Minnesota leaves the lot with an unlocked fuel cap. That is a product gap you can fill on day one — no competing product, no franchise fee, and a patent-pending item your customers cannot buy anywhere else.
Wholesale Margin
Real dealer pricing with enforced MAP.
Low Opening Order
Start with a display and a mixed case.
Repeat Attach
Sells with every service body and upfit.
Why Minnesota Works
Minnesota's fleet base is concentrated in municipal and public works, construction and general contracting, agriculture and equipment hauling — industries that run diesel chassis cabs and park them outside. Every one of those trucks is a unit sale, and every service body you sell is an attach.
Minneapolis
Metro fleet density — contractors, municipal yards, and upfit shops.
Saint Paul
Metro fleet density — contractors, municipal yards, and upfit shops.
Rochester
Metro fleet density — contractors, municipal yards, and upfit shops.
Duluth
Metro fleet density — contractors, municipal yards, and upfit shops.
Dealer Questions
Are territories still open in Minnesota?
Yes — we are actively signing dealers across Minnesota, including Minneapolis, Saint Paul, Rochester, Duluth. Territory is assigned on a first-qualified basis.
Is there a franchise fee or annual minimum?
No franchise fee. No annual minimum. You buy at wholesale and set your own retail within our published MAP policy.
What kind of business is a good fit?
Truck equipment dealers, service body upfitters, fleet parts suppliers, commercial truck dealerships, and shops serving municipal and public works, construction and general contracting, agriculture and equipment hauling in Minnesota.
What is the opening order?
Small. Most new dealers start with a display unit and a case of mixed sizes. We would rather you turn inventory than sit on it.
Do you protect dealer pricing?
Yes. We publish and enforce a minimum advertised price so you are not undercut online.