Become a Michigan Dealer
Every work truck sold in Michigan leaves the lot with an unlocked fuel cap. That is a product gap you can fill on day one — no competing product, no franchise fee, and a patent-pending item your customers cannot buy anywhere else.
Wholesale Margin
Real dealer pricing with enforced MAP.
Low Opening Order
Start with a display and a mixed case.
Repeat Attach
Sells with every service body and upfit.
Why Michigan Works
Michigan's fleet base is concentrated in construction and general contracting, municipal and public works, landscaping and tree care — industries that run diesel chassis cabs and park them outside. Every one of those trucks is a unit sale, and every service body you sell is an attach.
Detroit
Metro fleet density — contractors, municipal yards, and upfit shops.
Grand Rapids
Metro fleet density — contractors, municipal yards, and upfit shops.
Warren
Metro fleet density — contractors, municipal yards, and upfit shops.
Lansing
Metro fleet density — contractors, municipal yards, and upfit shops.
Dealer Questions
Are territories still open in Michigan?
Yes — we are actively signing dealers across Michigan, including Detroit, Grand Rapids, Warren, Lansing. Territory is assigned on a first-qualified basis.
Is there a franchise fee or annual minimum?
No franchise fee. No annual minimum. You buy at wholesale and set your own retail within our published MAP policy.
What kind of business is a good fit?
Truck equipment dealers, service body upfitters, fleet parts suppliers, commercial truck dealerships, and shops serving construction and general contracting, municipal and public works, landscaping and tree care in Michigan.
What is the opening order?
Small. Most new dealers start with a display unit and a case of mixed sizes. We would rather you turn inventory than sit on it.
Do you protect dealer pricing?
Yes. We publish and enforce a minimum advertised price so you are not undercut online.